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seo vs ppc

SEO VS PPC: Which Digital Marketing Strategy is Best for Your Website

With the fact that over 80% of customers make online research before they make a purchasing decision, now more businesses address the importance of hiring the best SEO and other Digital Marketing Services in Dubai to boost their online visibility and generate more leads. No matter how big or small your business is or which industry you’re in, you can grow your online presence and business by getting the topmost position on Google and other search engines. And to reach there, you need search engines marketing strategies like Search Engine Optimization (SEO) and Pay-Per-Click (PPC).

When it comes to digital marketing, most companies are stuck on whether to invest in SEO or PPC or SEO and PPC. Well, there is no clear-cut answer. Do you want to figure out which strategy is right for your business? Let’s do it with us!

In this blog, we will explore:

  • What is SEO?
  • Pros and Cons of SEO
  • What is PPC?
  • Pros and Cons of PPC

SEO VS PPC or SEO and PPC – Which is the best fit for your Business?

What is SEO?

In simple words, SEO is about optimizing your web pages for your relevant audience to rank higher in search engine result pages when they search for your products/services and increase the quality and quantity of your web traffic. The traffic it generates is totally organic and free of cost.   

Google keeps on updating its algorithm with time to provide the best experience to its users, so when you choose SEO, you have to optimize your website using today’s SEO updates and the search engine’s 200 ranking factors to achieve the top rank on search engines. And it may be difficult for you to keep up with all the latest SEO updates and ranking factors but hiring a full-service SEO Company in Dubai can be the best option for you.

If you are looking for the best SEO services in Dubai, then One Klick SEO can help you achieve your goals in the given timeframe and within your budget. Contact our SEO Company, Here!

Pros and Cons of SEO


·        Trust and Credibility

When you rank higher on search engines with an unpaid SEO strategy, it increases your brand awareness, and most importantly it builds customers’ trust and increases your credibility as a brand because now more users want to see organic results rather than paid ads.

Did you know that about 86% of users ignore the paid results and proceed to click on organic results? This itself is enough to opt for SEO.

·        Cost-Effective Strategy

Secondly, SEO is far more cost-efficient than PPC. You don’t have to pay for every click on your website. Even though SEO is a cheaper option in the long run when you hire SEO Freelancers or SEO Agencies in Dubai.

·        Long-term Results

With a perfect SEO strategy, once you get ranked on page # 1, you stay longer on search engine result pages even if you have stopped acquiring SEO services.

SEO has tons of benefits for your business over other marketing strategies. If you are not focusing on SEO strategy then you are missing a lot in the long run.


·        SEO Takes Time

As SEO takes time, it is unlikely that you will get quick results if your website is new. This is because SEO isn’t easy, it requires full dedication and consistency. Also, there are many factors that affect ranking on SERPs and it is difficult to establish all of them within the first few weeks or months so you have to wait for the results but results are worth waiting for.

·        Google’s Algorithm Updates

Google keeps coming up with changes in its algorithm. In fact, in 2022 Google came with multiple updates in Google’s algorithm that now affect the rankings on SERPs. So if you don’t have time to keep up with updates, you are risking your website’s ranking. However, if you wish to be on #1 without doing anything, you can leave your stress to us. Our UAE SEO Company One Klick SEO has got your back!

What is PPC?

PPC stands for Pay-Per-Click. As the term says that you pay when someone clicks on your ad within SERPs. PPC marketing is the practice of creating an ad campaign, identifying and bidding on specific keywords to get your ad displayed only on those keywords.

It allows you to display on the very top of SERPs and can also appear in the top 3 positions. But that doesn’t come for free as it is one of the biggest cons of PPC that you have to pay a heavy amount to get instant results. 

Pros and Cons of PPC


·        Instant Results

It delivers instant results. You can drive traffic and generate sales the same day you have started a paid campaign.

·        Exceptional Visibility

Paid ads display on the very top and above the organic results. It gets your business to increase exceptional visibility. Your ad will be the first thing that a user will see and the chances get higher that a user will come to your website. It also boosts your conversion rate because PPC ads target high-intent commercial keywords.

·        Gather Valuable Data

It makes it easier to gather data about which ads and keywords work best and which landing pages are converting.


·        Expensive

In PPC, you need to allocate a huge budget for a campaign. And when we talk about industry-specific campaigns, it gets even more expensive per click.

·        Constant Investment

Moreover, you just not only have to invest one time, but it also requires constant investment. Your ads disappear from search result pages as soon as you stop paying for ads.

·        People Trust Organic Results

People trust genuine and organic results more than paid results. Now, people are well aware of which paid results are and which organic results are. So, they just scroll down to organic results without even paying attention to ads.

SEO VS PPC or SEO and PPC – Which is The Best Fit for Your Business?

Now let’s talk about whether you should opt for SEO or PPC, the answer really depends on your budget and timelines. In some situations, SEO is better than PPC and vice versa. Below we have defined some key considerations that will help you to decide to choose between SEO and PPC as well as the benefits of SEO and PPC when used together.

Opt For SEO when:

  • Your marketing budget is less.
  • You have time and you can wait until the results arrive.
  • You are looking to maintain a position on SERPs in the long run and get long-term ROI.
  • You want to build trust and credibility as a brand.
  • You want to create content that reaches your targeted audience at every stage of the sales funnel.

Opt For PPC when:

  • You want instant results.
  • You have enough marketing budget to run PPC.
  • You want to direct your visitors to a landing page to increase sales.
  • You want to promote limited-time offers like the New Year sale.

Benefits When Using SEO and PPC Together:

SEO and PPC are marketing strategies that can drive results in different situations and when they are combined they drive incredible results because you get the best of both worlds. Here’s what you get when using SEO and PPC together:

  • It leads to getting short-term traffic as well as long-term organic traffic.
  • The data that you gained from the PPC campaign, can be used in SEO strategy.  
  • PPC can serve as a testing ground to know which keywords work best for you and give high conversions so you can target those keywords in organic results

Final Thoughts

As we have explored that each marketing tactic has its strengths, benefits, and drawbacks in different scenarios. Well, one has free will to decide whether SEO or PPC is right for their business. However, being the best Search Engine Marketing Agency in Dubai, One Klick SEO recommends trying to implement both SEO and PPC to drive unstoppable traffic and maximize your Return on Investment in the long and short-term both (only if your budget allows).

Are you struggling to get Top rank on SERPs? Hire our Dubai Digital Marketing Company today! One Klick SEO is here to accelerate your business growth with a well-planned SEO strategy.

One Klick SEO
One Klick SEO

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